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What is SSL Certificate & Why We Need It For Our Business Website?
Significantly, when you are browsing the websites sometimes you have noticed, the URL starting with http:// and some times its https:// and it has a lock icon in front of it. Well in https:// the small 's' stands for secure. Certainly, it represents an SSL or secure socket layer, which represents the website in which you are now- is safe and secure.
The SSL is a certification, which is a digitally signed file for a specific domain that you can obtain for free or buy one. But I do not recommend going with the free unless you are the expert in the field. The SSL certificate is valued differently for a different purpose, but it ensures the safety for the visitors and the website owners. Any knowledgeable internet user will not make any financial transaction on that website, that did not have an SSL certification in it. With this said, today we will discuss, why a Business Website will always require an SSL certification.
Why Business Websites Need SSL Certification:
Assurance And Trust: When visitors are putting their credit card information if they notice you did not have an SSL certification, you will not have any sale at all. An SSL certification will bring assurance and trust for the website in the visitor's mind. So, for a business website, an SSL certification is must required.
Authentication: An SSL certificate further grants authentication for the website. That means you can be 100% sure that your data is going where it is intended to be. Any website that has no SSL certification can still your personal and financial data. But with the SSL authentication, you will be safe.
Data Protection: An SSL certificate will help a website to protect critical information like- passwords, personal account details, financial details, credit card information, etc. It will help the data to be encrypted and thus the data can be only be read by a specific server. The encryption took place before submitting, and it decrypts itself on the server when it matches the user's personal key. That way, the data will be protected in a good manner.
Financial Transaction: So, when you have a business website, you did not want to be part of losing your client's personal or financial data while they are making the financial transaction. So, you need to buy and apply the SSL certificate on your business website which will provide better security while you are developing the website.
For SEO: Without the SSL certification, no matter how costly the SEO pack you buy, it has less effect on your website. So, for the SEO purpose, you should add an SSL certificate on your business website. SSL can be used as a 'search ranking signal'.
Needed For Google Ranking: In 2018, to provide safer internet experience, Google makes the SSL certificate mandatory, if any website wants a Google ranking or wants to rank on the first page. If a website did not have an SSL certification, they will never come in the top search result in Google search, which is the maximum of web activities.
All things considered, now you understand why your business website requires an SSL certification. Its not an investment to be overlooked. When you are developing a website that may perform a financial transaction, you should purchase the SSL certificate which ultimately provides your clients peace of mind.